As the Art Director for Direct Development, I executed a complete overhaul of the company’s branding. This included a logo revamp, as well as the introduction of a new color palette and fonts, all aimed at making the company appear more young, fresh, and engaging to attract new clientele. The brand overhaul was extended across various touch points, including ads, proposals, brochures, presentations, and other company collateral.

I also coordinated the development of a new website. I carried out wire-framing, designing, and building the site in WordPress. I also oversaw an extensive content audit and copy revisions completed by copywriting staff.